ROXY LU
Award-winning Creative Designer, Art Director, Storyteller, Experience Shaper, Futurist, and Influencer. Crafting narratives and envisioning the future, one design at a time.
Currently @Alibaba.com
PREVIOUSLY
WORKED WITH
Standard Bank
.
Harrods
.
Marriott
.
Alibaba
.
FC Barca
.
Standard Bank . Harrods . Marriott . Alibaba . FC Barca .
Huawei
.
Heathrow
.
Tencent
.
Regent Street LDN
.
Huawei . Heathrow . Tencent . Regent Street LDN .
Brand Experiences
Brand Campaigns and strategies.
SELECTED
WORKS
Product Experiences
Product education, UX Motion System, Illustration
Design Productions
Simply films and visuals at the production level.
001)
In every design, there's a story waiting to unfold.
With a keen conceptual eye, I shape narratives. As an Art Director, every detail is crafted, every idea meticulously nurtured. Seamless project management meets top production quality, ensuring each creation isn't just seen—it's felt. From digital spaces to global stages, my work embodies versatility and precision, echoing a world-class standard.
SELECTED
AWARDS
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Second Place - Globally
First Place - Nationally
This prestigious government-backed event had judges from The Asia Foundation, APEC 2023 United States, APEC Secretariat, and Google.
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Winner of Travel & Leisure campaign, 2021
Nominated in 2 categories, 2020
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Silver Winner - Best Animation, 2020
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Semifinalist in Illustration, 2018
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"AFTER PARTY”, The Winchester Gallery, Winchester, UK, 2020
National College Digital Design Awards Exhibition Tour, China, 2018