This animation is designed to unveil the latest upgrade of Alibaba.com's IP, A-cow, marking a significant moment in our brand's evolution. A-cow, the inaugural IP animal of Alibaba Zoo, embodies the core ethos of Alibaba.com and its workforce.

Celebrating two decades of growth, we've refreshed A-cow to reflect the modernization of our B2B operations - showcasing our enhanced efficiency, speed, and youthful vigor.

In my roles as Creative Director and Art Director, I spearheaded this film project, guiding its creative and aesthetic direction.