COD Mobile Season logo & loading page
Include one Loading image design and one season logo design.
Concept — “Jungle fight”
Animal pattern
Panther patterns can suggest the “Dangerous, hunting, thrilling“ atmosphere to the players in a click. It’s a warning to the audience — your enemy is not just in another side, but also the unpredicted wild animals.
Pteridophytes
This kind of plant is the most common plant that exists in the tropical forest. Which have sharp edges. When it rots, the poisoning gas it produced won’t be able to get out due to the tree leaves. They represent the “mysterious killer, the unseeable sun, and the wet forest”.
Rambo
Rambo is the main reference for this concept: short weapon supplement, retro close distance fight, smaller squad fight, more hiding and hunting elements.
Season Logo
As it’s for a mobile platform, the logo should be simple and easy to understand. So I chose 3 elements to build this logo: plants, wood, panther pattern.
I used wood as the mainboard and made few cracks at the logo edge. To build a decay, less-maintained shelter vibe. Then used the reaching out plants to refer the wild forest. Also used lots of plants on the lower layer of the logo, covering the panther leather patterns, implying the hiding dangerous.
At the typography side, I designed “S6” into a sharp feel. Cutting all the round corners, straighten the lines... I’m trying to imply the accuracy of the soldiers, in contrast to the unpredictable wild forest.
At the color wise, I chose low saturation to follow the brand identity. Also adjusted the yellow into bit more brighten than others, bringing contrast and people’s attention.
Loading page
I designed this loading page with 3 characters with following reasons:
§ it’s clear for new players to get to know the main characters in the past COD video games as this loading page is for mobile.
§ it will be easier to trigger player’s purchase pulse as they are special (famous) characters.
By following the concept and COD’s brand identity, I wanted to give a stable layout (triangle) with cinematic color (cold&warm contrast). Trying to increase more engagement to the players. Delivering more concept of the theme to the players.