Young Cannes Lions 24 hours design challenge

This challenge is to make a campaign, prompting BAME people to join the Advertising industry, boosting their confidence to shine their uniqueness in the industry.

In this 24 hours challenge, I gave AA a rebrand, campaign idea, and social media marketing strategy approach.

“A very contemporary approach to the brief with some great thinking and broad strategies apparent. What is nice to see is the development of the hand gesture, something that has become quite a sensation across the advertising world through sports, media and entertainment. This type of viral thinking has worked very well for brands within the space.”

— Judges from Cannes Lions

Responsibility: Creative, Visual Design,