Call of Duty Mobile
Season logo & loading page
#2021
#Graphic Design
Loading page
Concept — “Jungle fight”
Animal pattern
Panther patterns can suggest the “Dangerous, hunting and thrilling“ atmosphere to the players in a click. It’s a warning to the audience — your enemy is not just on the other side, but you should also be aware of the unpredictable wild animals roaming around.
Pteridophytes
Most commonly found in tropical forests, this type of plant grows with sharp edges. When it rots, the plant emits a poisonous gas. The trees represent the “mysterious killer, the unseeable sun, and the wet forest”.
Rambo
Rambo is the main reference for this concept, with short weapon supplement, retro close distance fighting, smaller squad fighting as well as hiding and hunting elements.
Season Logo
The logo for the mobile platform was created to be simple and easy to understand. Hence, I chose 3 elements to build this logo: plants, wood, and panther pattern.
I use cracked wood as the mainboard to build a decaying, unmaintained shelter vibe. The messy plants are reminiscent of a tropical jungle.
The plants on the lower layer of the logo, covering the panther leather patterns, imply hidden danger.
On the typography side, with purposeful sharp edges. By cutting all the round corners and straightening the lines, I illustrate the accuracy of the soldiers
Color-wise, I chose low saturation in accordance with the brand identity and adjusted the yellow to maximize brightness, bring contrast and grab people’s attention.