An illustration proposal for Alibaba.com, a B2B sourcing platform. 

The project goal was to develop an illustration route for the APP 8.0 update. 

There are 3 main challenges for the project:

• The illustration must be made easy to be modularized and kept low maintenance. 

• We needed to avoid any potential PR risk that might be caused by inappropriate usage of the human form.

• The illustration needed to be made easy to understand with minimal cause for misunderstanding.

3 proposal were up for selection. This proposal end up being selected and now under further development.