Moxy Hotel Shanghai launch

The Marriot Group was looking to launch their first Moxy hotel in China, designed for Shanghai Gen-Z’s who love having fun.

This manifesto video demonstrates the brand message and identity to Chinese Gen-Z audiences, introducing 5 personas to the TA and projecting their choices for having fun. 

Responsibility: Creative, Research, Visual Design, Pitch Design

Client: Marriott Group, Moxy hotel

#2021