Young Cannes Lions

24 hours design challenge

The project involved the design of the campaign visual identity for BAME community recruitments in the UK Advertising industry.

In this 24 hours challenge, I rebranded AA, came up with the campaign idea and social media marketing strategy approach.

“A very contemporary approach to the brief with some great thinking and broad strategies apparent. What is nice to see is the development of the hand gesture, something that has become quite a sensation across the advertising world through sports, media, and entertainment. This type of viral thinking has worked very well for brands within the space.”

— Judges from Cannes Lions

Responsibility: Creative Direction, Visual Design.

#2020