Motion language
As a part of the re-branding of Alibaba.com, I was tasked with “identifying brand motion.”
The original task was to create a reusable social media video template. But we all know that a motion system/language is essential for any well-established brand.
So, I proposed & define and design a motion language system for the brand.
#Motion
#Branding
#UI
Define
Define the fundamental part of animation.
*the gifs are awaiting for update.
Curves & Aduit
Define motion curves based on the functionality of user experience & brand attributes.
for micro-interaction animation assets.
Motion Aduit
Applications
App, web, social
