Alibaba.com IP Reveal Animation

The purpose of this animation is to showcase the grand reveal of the upgraded Alibaba.com IP. 

A-cow was the first IP animal made for Alibaba Zoo, and represents the fundamental spirit of Alibaba.com and its employees. After 20 years, we decided to upgrade A-cow to show our dedication to our evolved B2B business - we are now smarter, quicker, and younger.

I lead this project as the Creative Director and Art Director of the film.